Branding Guidelines

Logo Usage

The logo is the most recognizable feature of any brand identity. The Jessie Ball duPont Fund logo is simple and clear, and it represents the brand’s core values.

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Black & White is acceptable

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If red color vibrates against dark background it may be reversed out.

Improper Logo Usage

Consistent application of the Jessie Ball duPont Fund logo is essential to protect the brand. The standards presented here create a common platform for all communications materials and ensure a consistent look. Examples in this document depict improper ways to use the logo.


The Linotype Centennial and Avenir Next are the designated fonts to use for all promotional materials. The script font Ephesis is also an approved font for secondary graphics, but its use is intended to be minimal.

Color Palette

These three selections comprise the Jessie Ball duPont Fund color palette. These are to be present in all primary promotional materials.

PSM 32
CMYK: 0, 86, 63, 0
RGB: 239, 51, 64
HTML: #EF3340

PSM 324
CMYK: 38, 0, 16, 0
RGB: 130, 216, 213
HTML: #82D8D5

CMYK: 15, 20, 22, 42
RGB: 143, 136, 132
HTML: #8F8884

PSM 447
CMYK: 81, 75, 71, 39
RGB: 50, 50, 50
HTML: #323232